Web News Network
Brand journalism 92% more effective at increasing awareness and 168% more powerful in driving traffic to your message!
Zeus NewsWire offers an effective alternative to traditional media and associated advertising. Brand journalism is found to be 92% more effective at increasing awareness and 168% more powerful in driving search to your message or call to action. With the advent and popularity of DVR, television advertising is becoming less effective, and advertising in general is becoming tougher to deliver. Consumers are becoming more “search savvy” and less willing to be and advertising target.
Brand journalism, and news on the web in general, is inherently efficient. Those searching for relative content find your properly optimized message from their query. When coupled with video, results are exponentially increased. Research indicates that watching one minute of video has the impact of 1.8 million words of text.